PUSH leverages technology and behavioral economics to motivate people to improve their health, producing real benefits for health plans, self-insured employers, and their valued members. Our unique model was developed by Dr. Greg Vachon, a practicing internist and health policy expert with over 25 years of experience in clinical practice and behavioral health counseling.

Launched in 2011, PUSH was one of 10 companies selected for the inaugural class of Healthbox, a prestigious accelerator program that supports innovative healthcare startups. Today, PUSH works with organizations across the country to help motivate people to improve their health. The company is supported by strategic investors and partners, including Abundant Venture Partners, Ekistic Ventures, Health Management Associates, and Table XI Partners.


Our Tech

We get tech. We are seasoned software developers and former tech consultants who understand how to leverage technology effectively. We use the right digital technology to support behavior change in diverse populations with varying levels of tech savviness.

Our proprietary technology platform enables:

  • HIPAA- and TCPA-compliant use of SMS text messaging

  • Individualized biometric and health activity goals

  • Convenient digital reward fulfillment

  • Member access to a secure, mobile-enabled portal

  • Integration of complex data from multiple sources

  • ROI analysis based on health improvement, quality performance, and retention

Our Hands-On Support

We understand that technology is just a tool. Our engagements are supported by dedicated project managers and analysts who help PUSH clients get the most out of our platform and make meaning out of data.

Picking PUSH as a partner includes:

  • Regular meetings with a dedicated project team

  • Enhanced reporting and data dashboard

  • Expert advice on optimizing outreach and impact of incentives

  • Guidance on HIPAA and TCPA compliance


Our Team

The PUSH team consists of experts in Managed Care, Corporate Wellness, Public Health, and Digital Technology.


Nancy Alvarez, Project Manager

Nancy Alvarez manages program implementation and ongoing service delivery for Medicaid plans. Prior to joining PUSH, Nancy was a Resource Coordinator for Chicago Public Schools, where she managed Community School funds for out-of-school-time programming benefiting students, families and community members. Nancy graduated with a B.A. from Northeastern Illinois University and joined the PUSH team in 2016.


Ryan Bines, Director of Operations

Ryan Bines oversees day-to-day operations to ensure the PUSH team is working at their best to meet the needs of members and clients. From initial talks to long term implementation of the program, he makes sure things run smoothly. Ryan graduated from the University of Illinois with a B.S. in Molecular & Cellular Biology and joined the PUSH team in 2014 after spending time in both the clinical and administrative side of healthcare.


CORINN GEHLE (MS, RD, LD), Project Manager

Corinn manages the planning and oversight of our Ohio clients including implementation of new accounts. She has worked in the wellness industry for over 10 years designing and delivering a variety of programs, including community outreach, health coaching, and disease management. Corinn is a Registered Dietitian with a Master’s Degree in Allied Health Management from Ohio State University. She holds a dual B.S. degree in Dietetics and Exercise Science from the University of Dayton.



Josh Golden oversees all aspects of the company's strategy and operations. A lifelong entrepreneur, Josh began his relationship with PUSH as its core technology vendor, then became an investor, and recently joined the team to drive further evolution and growth. Josh is the Founder & Chair of Table XI, a boutique digital strategy, UX design, and customer software development company. He has backed numerous startups, as an equity investor or conception-stage service provider, including MaxMyInterest, Ebert Digital, Everyone Onboard, m2057, LandscapeHub, PechaKucha, and Pegmo. Josh has a BA in Economics from the University of Chicago.


JOHN GORE, SVP Technology

John Gore manages all aspects of PUSH's software platforms and tools, as well as PUSH's technology strategy. While John officially joined PUSH in September 2018, he has worked with PUSH as a consultant in his previous role as developer and project strategist at Table XI, a Chicago web and mobile design and development consultancy. Prior to coming to PUSH John founded Everyone Onboard, creating SaaS tools to promote company culture. John has Bachelor's and Master's degrees in Software Engineering from Auburn University.


BRANDY LEARY, Wellness Specialist

Brandy Leary serves as the Lead Wellness Specialist for the PUSH team in Ohio, where she interacts with participants performing biometric screenings and health coaching at our client sites. Brandy earned her Associate degree in Nursing at Fortis College and is currently pursuing her BSN. Brandy joined the PUSH team in 2016.


KELLY O’HALLORAN, Wellness Specialist

Kelly O'Halloran is a Wellness Specialist at PUSH where she interacts with participants performing biometric screenings and health coaching at our client sites. She also works on the social media and marketing side of things, while continually the PUSH program and educating participants on healthy lifestyle choices. Kelly graduated with a bachelor's degree in Exercise Science and has worked in the health industry for the past 3 years. She joined the PUSH team in August 2018.


JIMMY SLATER, Senior Wellness Specialist

Jimmy Slater is a Wellness Program Manager at PUSH where he communicates and plans with clients and performs biometric screenings. Jimmy began his career as a personal trainer and strength and conditioning coach where he helped people transform their lives through improved health and well-being. Jimmy graduated with a B.S. degree in Kinesiology from the University of Illinois at Chicago and an M.S. degree in Exercise Science from Concordia University Chicago. Jimmy joined the PUSH team in 2016.


JOHN SMOLEN, SVP Product Management

John Smolen brings over 15-years of leadership experience in healthcare technology. John began his career building custom web applications at Motorola. He then advised large corporate clients in the medical device and health insurance industries on business strategy at McKinsey & Co. Most recently, John led product management for healthcare analytics startup, Consilink, after leading strategic technology initiatives for Northwestern Memorial Healthcare. John has a B.S. in Electrical & Computer Engineering from University of Illinois at Urbana-Champaign, and an M.B.A. in Health Sector Management from Duke University’s Fuqua School of Business.


HAYLEY STRAUS, Senior Wellness Specialist

Hayley Straus is a Senior Wellness Specialist at PUSH where she interacts with participants performing biometric screenings and health coaching at our client sites. She also works on the customer relations side of things, continually working to improve customer experience, promoting the PUSH program and educating participants on healthy lifestyle choices. Hayley graduated from the University of Iowa with a bachelor’s degree in Health and Human Physiology, with a focus on Health Promotion, She is certified as a Health Education Specialist (CHES). Hayley joined PUSH in April 2017.


GREG VACHON (MD, MPH), Founder & Chief Medical Officer

Dr. Greg Vachon is Co-Founder and Chief Medical Officer at PUSH. A board-certified internist, Dr. Vachon was Medical Director of Austin Health Center of Cook County, where he worked with patients to catalyze healthy lifestyle choices and taught residents the theory and practice of behavior change. He later moved to the Center for Partnership Medicine at Northwestern Memorial Hospital while completing academic work in public health. He was named the 2007 Peterson Scholar at the University of Illinois at Chicago for his work in Public Health and Behavioral Economics. Dr. Vachon is a volunteer physician on the south side of Chicago and is a Principal at Health Management Associates, a research and consulting firm that focuses on health care delivery in underserved populations.


CHARLIE ZEI, Founder & Chief Revenue Officer

Charlie Zei is Co-Founder and Chief Revenue Officer at PUSH. Prior to launching the company in 2012, Charlie was Project Manager in the Division of General Internal Medicine at Northwestern University’s Feinberg School of Medicine, where he managed research, quality improvement projects, and stakeholder relationships across a network of Federally-Qualified Health Centers (FQHCs) and primary care practices in Chicago. He completed his undergraduate studies at the University of Dayton and graduate studies at Northwestern University.